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Cal State Monterey Bay announces 5-year agreement with New Balance and BSN SPORTS

The exclusive, athletics department wide agreement is a first for New Balance in NCAA Division II and the State of California.

June 23, 2022

SEASIDE, Calif. — Cal State Monterey Bay announced that it has entered into a five-year agreement with New Balance through BSN SPORTS, to be the official apparel, footwear and uniform provider for Otter Athletics.  The exclusive, athletics department wide agreement is a first for New Balance in NCAA Division II and the state of California.

The agreement is part of the BSN SPORTS Collegiate Select program and will debut across the CSUMB athletic department's 13 NCAA DII women's and men's teams competing in the California Collegiate Athletic Association and Western Water Polo Association.

"We are thrilled and grateful for this opportunity to partner with New Balance and BSN SPORTS," says CSUMB Director of Athletics, Kirby Garry (@KirbyGarry). "New Balance is a leading global brand whose core values are an attractive match for our university and athletics department. BSN's industry leading service model will bring local attention and support to our coaches and staff."

"This quickly looks and feels like a true partnership," says Garry. "The New Balance and BSN team were on campus to connect with us and our coaches as we worked toward an agreement. And they've been back multiple times to get our student-athletes fit and feeling good about a partnership that is special for Cal State Monterey Bay."
 
Ray Buck, Vice President of BSN SPORTS Collegiate Select Program, said, "Through this agreement between Cal State Monterey Bay, BSN SPORTS, and New Balance, our team is proud of the opportunity to support CSUMB student-athletes and staff with unparalleled access to top team gear and apparel. While our local team will stay connected to the daily needs of coaches and administrators, the CSUMB community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep CSUMB's student-athletes at the top of their game.  We are proud of this partnership and welcome the opportunity to put time back in the days of CSUMB's coaches, so they can continue focusing on positively impacting the lives of student athletes."

"CSUMB and BSN Sports are a great fit with our NB brand purpose, being independent since 1906, we empower people through sports and craftsmanship to create positive change in communities around the world.  We are very excited to become a part of the Cal State Monterey Bay community and looking forward to building our relationship with BSN Sports in California, "  said Billy Smith, National Sales Manager New Balance Athletic.
 

About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com


 
GO OTTERS!

 
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