NAME, IMAGE & LIKENESS

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What is NIL?

NIL stands for "Name, Image, and Likeness" and refers to NCAA guidance that will allow student-athletes to earn compensation for the use of their name, image or likeness. This new legislation will allow student-athletes to earn compensation in ways that were previously impermissible under NCAA rules.

How will student-athletes be able to capitalize on NIL?

Under the new rules, student-athletes will be able to use their name, image or likeness, just like other students at CSUMB, to earn compensation for any of the following activities:

• Social media promotions and influencer activities
• Starting their own business
• Appearance in TV or print advertisements
• Other endorsements of a third-party
• Providing private sport lessons or running a camp or clinic
• Personal appearances

NIL Policies 

• Student-athletes may earn compensation for their name, image, and likeness ("NIL").  Such compensation must align with fair market value.
• California State University Monterey Bay, the CSUMB Athletics Department, coaches, institutional staff members, or boosters may not compensate or arrange for compensation to a current or prospective intercollegiate athlete for her or his NIL.
• Compensation may not be provided to a current or prospective student-athlete in exchange for athletic performance or attendance at CSUMB.
• Student-athletes are not permitted to miss class, other academic obligations, or team activities for NIL endeavors.
• Student-athletes are not permitted to use CSUMB or athletics department-related marks and logos in NIL endeavors.
• Student-athletes are not permitted to enter into NIL agreements that conflict with team contracts and/or negatively impact or reflect adversely on CSUMB or the CSUMB Athletics Department.
• Student–athletes will not be permitted to enter into NIL agreements with products or services prohibited by other NCAA regulations (e.g. gambling, tobacco products).
• Student-athletes must disclose NIL agreements to the Athletics Compliance Department. This is a requirement of a pending California state law.
• The use of Athletics Department facilities will require approval in advance (location agreements, including waiver of liability forms and applicable rental fees). This is a requirement of a pending California state law.
• Student-athletes may secure professional representation, ONLY for NIL purposes and NOT for future professional athletic contract negotiations. Student-athletes cannot enter into any such written or oral agreements pertaining to NIL before CSUMB provides final approval.
• The duration of a contract for representation of a student-athlete for the use of his or her NIL may not extend beyond participation in their athletic program at CSUMB.
• International student-athletes should not enter into any NIL agreements without guidance from the Athletics Compliance Department and CSUMB's International Program to guard against any potential immigration issues.
• The CSUMB Athletics Department will provide student-athletes with educational resources focusing on the areas of NIL through its partnership with Opendorse.
• Compensation from NIL activity will be considered taxable income and, as such, may need to be factored into whether a student-athlete is required to file taxes.
• Pell Grant or need-based financial aid could be impacted because of compensation earned from NIL activity. Questions should be directed to the CSUMB Financial Aid Office.