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Otters Team With Game Changer For Licensing

July 21, 2021

By: By Kevin Gilmore (@OtterKevin)
SEASIDE, Calif. — Cal State Monterey Bay Athletics announces a new partnership with Game Changer Licensing to enhance brand awareness and licensing revenue for Otter Athletics.

"The opportunity to work with Tim Potter (@tpottsgcl) and Game Changer Licensing is exciting," says CSUMB Director of Athletics Kirby Garry (@kirbygarry). "He brings licensing expertise and experience to Otter Athletics and the University. Tim will essentially become the licensing director we've never had."

"I'm very excited to be working with Kirby and Cal State Monterey Bay. CSUMB has a great brand that is primed for growth," says Potter, Game Changer's founder. "Game Changer Licensing looks forward to the opportunity to make a difference not only for the student–athletes, but for all Otter fans."

In addition to traditional licensing functions such as review and approval of licensee art work and continued development of the retail partner program, Game Changer will be working with Otter Athletics to launch an external marketing program with key retailers and engage in national licensing association.

"We believe licensing has untapped potential to grow with the appropriate attention and focus," says Garry. "I'm certain this agreement with Game Changer Licensing will improve our revenue and enhance our ability to serve and support the success of our student–athletes."


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ABOUT TIM POTTER AND GAME CHANGER LICENSING
Tim Potter is the founder and principal of Game Changer Licensing. A consultancy that helps under-served and under-performing college licensing programs to find their focus and growth potential. With nearly 30 years of experience, Potter has worked in a wide range of collegiate settings and has helped licensing programs reach ever increasing goals. Most recently, he spent 10 years as leader of the Arizona State University licensing program where he implemented a sound and creative plan that tripled royalty revenues.
For additional information, you may contact Tim Potter at:

 
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